Short, sharp, shiny marketing tips for non-marketers
The trend for ‘explainer videos’
If you’ve been on the internet recently – especially on social media like Facebook and LinkedIn, you’ve probably seen a slew of ‘explainer videos’. With explainer videos, the clue is in the title. They are short, ‘snackable’, shareable animated videos that explain something (a concept or product or service). Typically they are fun, informative and light-hearted, they are a great way to keep the customer’s attention for long enough to provide understanding about what your business does. But why are they proliferating?FIND OUT MORE
Top 7 tips for social media at large events
Large events are ripe for the ‘social media’ picking, so if you’re hosting an event, make sure you have a dedicated staff member and a social media plan ready. There will be plenty of engaging and visually exciting moments to share with your followers, so you want to be prepared.FIND OUT MORE
Currently I am finding myself bombarded with messages about ‘unicorn’ marketing tricks – if you just download this set of ‘high conversion emails’ or follow that Facebook marketing plan, you will never have to do any other marketing ever! I do read these articles – however, it always turns out, when I read them, that the offers are flawed. When it comes to marketing, there really isn’t much new under the sun.FIND OUT MORE
How much should you be spending on your marketing?
This is a question I get asked a lot. Obviously, there are a range of answers, all of which depend on your business maturity, customers, products, cash flow and growth objectives. Your objectives and your budget are two critical inputs into your marketing plan. Remember, marketing shouldn’t be looked upon as a cost to the business, but as an investment into the business.FIND OUT MORE
Repeat, referral and advocates – extending the customer lifecycle
If you had a product or service that someone could only ever buy ONCE – you’d have to spend a lot of time, money and effort getting new customers. If you had a product or service that everyone loved, purchased often, and raved to their friends… your budget wouldn’t be so large!FIND OUT MORE
Why results are not the only numbers you need to know about!
There are many superstitions and positive or negative associations with numbers – so it’s worth thinking about how you use numbers and how your target market might perceive them.FIND OUT MORE
7 reasons why brand recognition shouldn’t be a marketing KPI
Often when I speak to potential customers, they are keen to increase their brand recognition. I can understand their reasoning – they want more people to know about their business. And that sounds, on the surface, like a reasonable marketing objective. But it’s not! Here are 7 reasons why brand recognition should NOT be a marketing KPI...FIND OUT MORE