Top 7 tips for social media at large events
Large events are ripe for the ‘social media’ picking, so if you’re hosting an event, make sure you have a dedicated staff member and a social media plan ready. There will be plenty of engaging and visually exciting moments to share with your followers, so you want to be prepared. Uploading a few updates from your amazing event sounds fairly easy, but it can take much more time and effort than you might think.
You’ll want to capture some fabulous images, write some engaging copy and not forget to mention important speakers, sponsors and delegates. All of a sudden it’s looking more involved than just sharing some happy snaps.
Here are Atomic Tangerine’s top 7 tips for getting the best social media coverage out of your event:
- Get your hands on a good camera and learn how to use it – including making sure you know how to quickly load photos to your laptop and have basic photo editing skills down pat
- Charge every battery, bring every cable, have bags to carry everything in that you can sling over your shoulder and travel with (though ideally you’ll have a secure spot to base your gear while you roam the event)
- Have a check list for every important part of the event you need to cover – sponsors, speakers, performers, award winners, acknowledgements – and tick them off as you go
- Set up an event hastag, use it leading up to the event and make sure it is plugged throughout to encourage online engagement
- Pre-write as much copy as you can ready for cutting and pasting
- Don’t have any other responsibilities at the event other than social media
- Have a backup wi-fi plan as sometimes venue upload and download speeds can be slow
You’ll work hard and rack up your pedometer count, but you’ll also have an amazing time really connecting with what makes your business and your event special.
If you have an event on the horizon and you would like some extra support or help in running your event social media, drop us a line.
Marketing and Graphics Guru