Why choose a generalist marketing agency
You know the old adage – if your only tool is a hammer, every problem becomes a nail?
More and more agencies these days are specialising – whether it’s design, experience, events, PR, digital, out of home, SEO and SEM, social media… the list goes on. Specialists can be fabulous at what they do – in fact, I regularly use and recommend a number for my clients’ projects.
However, if you go to a PR agency with a marketing challenge, you will get a PR led solution. If you go to a digital agency, odds are that the solution will involve the web. Which makes complete sense – a specialist is limited by their area of expertise.
If you are clear on the marketing basics (who is your customer, what is your USP, how can you get your product or service in front of the people for whom it is designed), and you’ve created a marketing strategy and plan, then getting specialists in to fulfil aspects of it is a smart thing to do.
However, for smaller organisations, or organizations that aren’t clear on why their company is not growing, going straight to a specialist may not actually give you the RIGHT answer to your marketing question.
That’s where generalist or strategic agencies come in.
When clients come to Atomic Tangerine, we look at your challenges, your objectives and only then work out optimal ways to achieve them. You don’t always NEED a new website: depending on your business, it may be that you are looking for leads in all the wrong places. You may need a strong PR strategy or a change in messaging (comms/social). You might need to pump up your Google rankings so that potential clients can find you (SEO/SEM). Depending on your needs, timelines and budgets, you might just need a plan to follow yourselves (and not need specialists at all).
Generalist or strategic agencies come with a toolbox of different tactics, and experience from an array of different approaches which can inform the composition of your tactical marketing plan. Once you know what you’re trying to achieve, then (and only then) is the time to wheel in the RIGHT specialists.
I think of it a bit like being a GP. Patients don’t go directly to specialists – there is a process whereby a general practitioner looks at the patient holistically and listens to their concerns, and only then will refer them to a specialist if required.
Think of Atomic Tangerine as your Marketing GP. We want to help you achieve your business objectives in the most cost effective and efficient way. So contact us if you’d like us to take out our marketing stethoscope and develop a plan to get your business growing healthily again.
Founder & Growth Catalyst